Why do people use LinkedIn

LinkedIn allows you to reach to a far greater audience than humanly possible working from your home or your office.

LinkedIn enables you to safely leverage your network, the networks of staff and the personal brands of the team to drive the business brand and enhance the corporate reach.

You can connect with your customers and prospects. You can even import your email list from Outlook, Gmail and a few others. Failing that you can import a list of email addresses (separated by commas). But don't do this till the course tells you!

This course will show you how you can build profiles which get you found, get you noticed and sought after for your expertise and credibility.

Your company or organisation can also have a company profile that reflects the broad range of services and/or products that overlays all staff profiles.

The full range of professional services can then be accessed to enable a cross selling opportunity. I would suggest regular content should be published on your company profile for it to be beneficial.

Most importantly LinkedIn enables the business to shorten sales cycles, by engaging the current, past and future clients with updates. LinkedIn can automatically search through individuals’ connections networks to identify easy to reach potential clients, partners and routes to market. This enables referrals to be delivered to sales and consultancy teams for them to easily access new clients and this is all free.

Connections, clients and partners are never ignored and can be kept engaged, up to date and aware of the value of the team, the services and the value of the business.