Introduction
An Introduction to LinkedIn
Firstly, thank you for signing up to the course Sky Rocket your business with the “Power of LinkedIn”! (Updated 14/11/2016)
Before we start delving into what LinkedIn can do for you I just want to bring something to your attention.
LinkedIn may prompt you from time to time to join LinkedIn Premium, but don't accept until you have completed this course and then you can decide whether you need to upgrade. If you do want to upgrade, LinkedIn normally offer a free trial for 1 month. Thereafter it will cost you around £ 50.00 per month!!
Okay, now on to some basic information about LinkedIn which you may already know but it won't hurt to refresh.
LinkedIn is the world's largest professional network with 400 million members worldwide (15 million in the UK) .
"In fact, someone joins LinkedIn every 2 seconds!"
You probably didn't realise this but when joined LinkedIn, you had access to the following:
- To build your professional identity online and stay in touch with colleagues and classmates
- Discover professional opportunities, business deals, and new ventures
- Get the latest news, inspiration, and insights into the business world
All of the above is done from creating your own professional LinkedIn
profile
. It’s like building your own CV to attract your target audience to you
and for you to also promote what you do.
If someone lands on your profile they instantly need
to be able to recognise what it is you do
and be able to contact you. So below
is what your LinkedIn profile would allow you to achieve.
- Establish your professional profile and control one of the top search results for your name
- Build and maintain your professional
network
- Find and reconnect with colleagues and classmates
- Learn about other companies, and get industry insights
- Find other professionals in the same
industry using groups
- Share your thoughts and insights through LinkedIn's long-form publishing platform
Tap into the knowledge supplied in this course to widen your LinkedIn Network!